Privacy Policy

Effective Date: June 4, 2026

This Privacy Policy explains how Master's Motors, LLC ("Company," "we," "us," or "our") collects, uses, discloses, and protects information obtained through this website and related online services that link to this Privacy Policy. It applies when you visit our website, submit a contact request, request a quote, respond to an RFP, download materials, sign up for updates, communicate with us, or otherwise interact with us online. It does not apply to information collected offline except where expressly stated, or to third-party websites, dealer websites, financing providers, recruiting portals, or other service platforms that maintain their own privacy notices.

1. Information We Collect. We may collect information that you provide directly to us, such as your name, company name, title, email address, telephone number, mailing address, fleet information, vehicle requirements, quote details, procurement information, service inquiries, uploaded documents, and any other information you choose to provide. We may also collect certain information automatically when you use the website, including IP address, browser type, device identifiers, operating system, referring URLs, pages viewed, dates and times of access, and information regarding your interactions with the website.

2. Sources of Information. We may collect information directly from you, automatically through your use of the website, and from other sources such as dealers, distributors, service providers, analytics providers, advertising partners, event registrations, publicly available sources, or business contacts who refer or connect you to us.

3. How We Use Information. We may use information we collect to operate, maintain, and improve the website; respond to inquiries; prepare quotes and proposals; evaluate bid opportunities; provide requested product and service information; communicate regarding vehicles, parts, maintenance, financing, and support; personalize website content; administer promotions or events; analyze website performance; protect against fraud, misuse, and security incidents; comply with legal obligations; and establish, exercise, or defend legal claims.

4. Cookies, Analytics, and Similar Technologies. We and our service providers may use cookies, pixels, web beacons, session replay tools, and similar technologies to collect information about website usage, improve functionality, measure performance, analyze trends, and support marketing efforts. These technologies may collect information about your device, browser, browsing actions, and interactions with our website. You may be able to modify your browser settings to decline cookies or alert you when cookies are being used, but some features of the website may not function properly if you do so.

5. Cookie Notice. We use essential cookies to help the website function properly and may use analytics, performance, and advertising-related cookies or similar technologies to understand website traffic, improve user experience, and support communications and marketing. Where required by law, we will request your consent before using non-essential cookies. You can manage cookie preferences through your browser settings and, where available, through the cookie banner or preference center on the website.

Where required by law, we will obtain your consent before placing non-essential cookies on your device. By selecting “Accept All,” you consent to the use of non-essential cookies as described in this Privacy Policy and Cookie Notice. You may reject or manage non-essential cookies through the cookie banner, any available preference center, or your browser settings. Disabling certain cookies may affect website functionality.

6. How We Disclose Information. We may disclose information to affiliates, service providers, hosting providers, analytics providers, CRM platforms, marketing vendors, professional advisors, dealers, distributors, financing partners, upfitters, and other business partners as reasonably necessary to operate our business and respond to your requests. We may also disclose information in connection with a merger, acquisition, financing, reorganization, asset sale, or similar transaction, or when necessary to comply with law, enforce our rights, protect safety, investigate fraud, or respond to lawful requests from public authorities.

7. Data Retention. We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to your requests, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and protect our business interests. Retention periods may vary depending on the nature of the information and the context in which it was collected.

8. Data Security. We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, and disclosure. However, no website, system, or method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your Choices. You may choose not to provide certain information to us, but doing so may limit your ability to use certain website features or receive requested information. If you receive promotional emails from us, you may opt out by using the unsubscribe mechanism contained in the message or by contacting us using the contact information below. We may still send you non-promotional communications relating to your requests, transactions, or ongoing business relationship with us.

10. Children’s Privacy. This website is intended for business and commercial audiences and is not directed to children. We do not knowingly collect personal information online from children under 13 through this website.

11. Third-Party Websites and Services. This website may contain links to third-party websites, dealer sites, vendor portals, financing applications, job application systems, or other online services operated by third parties. We are not responsible for the privacy practices, content, or security of those third-party services, and you should review their privacy notices before providing information to them.

12. State-Specific Privacy Rights. Depending on your state of residence and applicable law, you may have rights regarding your personal information, including the right to confirm whether we process it; request access to, correction of, deletion of, or a portable copy of certain personal information; and opt out of certain processing activities, including, where applicable, the sale of personal information, sharing for cross-context behavioral advertising or targeted advertising, certain profiling, or certain uses of sensitive personal information. You may also have the right to appeal our decision regarding your privacy request, where required by law. These rights are not absolute and may be limited by law, including where an exception applies or we cannot verify your request.

California residents may have additional rights under California law, including the right to know the categories of personal information we collect, disclose, sell, or share; request deletion or correction of certain personal information; limit certain uses of sensitive personal information; and not be discriminated against for exercising applicable privacy rights. Residents of other states with comprehensive privacy laws may have similar rights, subject to the scope, thresholds, definitions, and exemptions of the applicable law. To submit a privacy rights request, contact us using the information below and provide enough detail for us to evaluate and respond. Where permitted by law, an authorized agent may submit a request on your behalf, subject to verification and documentation requirements.

13. Changes to This Privacy Policy. We may update this Privacy Policy from time to time in our discretion. When we do, we will revise the Effective Date above and post the updated Privacy Policy on this website. Your continued use of the website after the updated Privacy Policy becomes effective constitutes your acceptance of the revised Privacy Policy, to the extent permitted by law.

14. Contact Us.

If you have questions about this Privacy Policy or would like to submit a privacy rights request, please contact:

Rita Luukkonen, General Counsel

Master's Motors, LLC

14655 Prospect Avenue

Kansas City, Missouri 64146

rital@masterstransportation.com

1(816) 979-3385